2 Ideas For Promotion Of Business

Advertising continues to move trade to new horizons. Services in exchange for viewing advertising are becoming increasingly popular format. In the last issue of «Business Magazine» tell us about Gratis-Post, offering free postage. The idea has evolved and at the other end of the world. Now, in vending machines of Apex will be able to get a free drink ... Show/Hide Idea
Japanese consumers who have agreed to see an ad shown on the built-screen. Lovers of conditionally free product will have to live with the fact that advertising will be printed on the paper cup. Apex operates more than 35 thousand machines across Japan, where you can buy drinks for the price of 60 cents to 1 dollar. The company understands that demonstration of advertising should be related to the location of specific machines - that is, in fact, given the target audience. But apparently, the first experience has already proved successful, so that the Apex is planning to make this project for at least three million dollars.
European purchases are increasingly willing to know the conditions under which they purchased the goods produced. Manufacturers and retailers are seeking ways to solve the problem. For example, the British supermarket chain Tesco is planning to provide all the goods sold with special stickers, announcing that the harm that was caused to the environment in the process of manufacturing the product. Footwear manufacturer Timberland indicates boxes, where and how each made a pair and what damage has been done with the environment. In the same spirit of place and Dole Organic, posted on the packaging accurate data on the field cultivation of vegetables and fruits. Those interested can find out where to grow something that will soon be on the table - until photos of farm and its history. Similarly, labeling, introduced the network poultry Chippindale Foods, allowing the Internet to track the path of any purchased eggs - up to a particular chicken. The main thing is that all these tags and labels can be easily interpreted by the buyer - as opposed to specialist labels such as barcode, QR, and RFID.