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Network Marketing: Pros and Cons

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Each of us climb the hill, on top of which it expects the financial well-being. Well-known network marketing companies offer people the way to achieve this vertex, but people reacted very negatively to these proposals. What are the reasons for the negative reaction of most people? To understand this, first propose to consider the advantages of this type of activity...
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The most striking and obvious plus in this system - it is something that everyone can become a leader! Anyone, regardless of gender, race, age, social class, political and religious views have an opportunity to get a job in these companies. At the beginning of their long journey they will be supported and mentor the leaders of their groups. In humans, it is possible to obtain valuable new skills that will help him not only in the network business, but also in other spheres of life. Shy and self-doubt, people acquire leadership skills, the man gives the basic course of trade relations. And, of course, engaging in such company, acquired a lot of new friends, a group of confident and supporting your people. Many reach the heights of a career network of

business and are encouraged by their newcomers.

How to set up this network? If you represent it schematically, it resembles a pyramid. In this pyramid is on top of the company, the level below the regional leaders, or «Golden Lions», followed by business leaders - groups that are affiliated business groups, then the leaders of these business affiliates - groups, then the organizers of groups 4 -12 people, and very low link - the novices - consultants. On each level specified items% discount on products,% of sales of the participants of their group, and in higher groups - a fixed monthly income.

At first he was very attracted people, as everyone wanted to become a leader and to receive money from the labor of others. But, unfortunately, the interpretation of the main ideas and principles of this business has been badly distorted. They explained: «How to Sell», «where and to whom to sell», «what to say to attract the group». By задумке, people with the time at which the company runs a short course, where he talk about the merits of the company and its products, where he delivered the policy and mission of the company, explain the moral - ethical principles. In our countries, this method is used in 20% of companies in the other person just comes greeting card, a box of books / DVD and own products. The consultant, in a group of which he is, gives practical advice «where, to whom, how to sell». And what we received as a result? A relatively small number of professionals - leaders and tens of thousands of consultants, not being able to present themselves and the goods. My experience I remember how I came to the office of the representatives of various companies, distributing cosmetics and food additives. They stop and face drooped asked: «Cosmetics" company "should be?». I am interested to give different answers, and received here this kind of dialogue:

Option 1:

- Hello, cosmetics «name» need?

- No, thanks, recently purchased from your colleagues.

- (Upset) I have a better take, I'm not greedy, do discount cosmetics and I have better.
Option 2:

- Good day, products «title» looking for?

- No thanks, I use another brand name (call the company - a competitor)

- Girl, believe a professional! We have the quality of higher prices and better products that you buy contain harmful for the skin components! But we have better quality than that of all other companies, but the price we put «people»! And yet, by the way, I can tell you how to make money.

Option 3:

- Good day, products «title» looking for?

- Yes, but there is no money

- Oh! As you know, I can make you rich! Or sell the products at cost, ie, 10% off! Of course, I did not earn, but it is not important.

The listed options - are those that are most memorable to me, sometimes just a word to say, left, a small part with joy on his face saying that they are pleased to hear that, and if I want to buy from them, they left me a business card.

If you look to the above described dialogues, the first we see the incorrect attitude to colleagues and questionable statements about the quality of the same product from different consultants.

In the second case of apparent uncomplimentary remarks to the competitors and give false facts about the skin reactions to products.

In the third case, we see «slippery» words of compassion and attempt to seem generous, but the media has not 1 thousand times repeated: «Work with us, get 30% discount on products», therefore it was inappropriate to say that he had nothing on me not work.

In all cases, there is a lack of the speech, not an estate concepts of the principles of customer service and ethics statements to colleagues and competitors. Sometimes consultants can be very intrusive and deter people from leaving the target consumer market is a negative attitude not only to employees but also to the products. Also noticeable problems with the market segmentation of consumers, when the proposed product does not match the needs of specific categories of persons or individual.

With regard to applicants of the market, there is also the wrong policy. Accessing any major site on the Internet, you can see a lot of ads: «required for beauty consultants in the company name! Wages of $ 1000 a month ». I do not want to argue with this figure, it is theoretically possible to achieve, but in practice it does work 24 hours a day, because the initial income of the consultant - it is only 30% of the cost, as well as he had initially not a client base.

What can be concluded? In my opinion, important not to teach beginners to trade and «forced» to buy and give them basic training bases run a business, provide examples of dialogue with potential clients, create a moral - ethical views of the staff competition, interpersonal relationships, to convey to them the mission of , carrying a typically social in nature.

Of course, public opinion on network marketing has emerged. But if all companies start грамотную work with the staff, the attitude of people will be more positive, and the proceeds from sales will be higher if a customer really believe that he sincerely wants to help, rather than «pop» concrete products.


Автор: DeXtR на 1:32 AM
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