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Trayvertayzing - This is a Trend in Advertising and Promotion of Goods

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Is not known who the first of the automakers agreed to offer the buyer a ride in a car to see whether he is worthy of purchase.

But it was only a test-drive the car, which in no way is a genuine business ideas. Business idea to test-drive any good came much later, and gained a form of advertising direction... Show/Hide Idea



Trayvertayzing - this is a new trend in advertising and promotion of goods, which producers of goods along with the retailer can use to its benefit and the benefit of the buyer. Probably everyone had difficulty with the choice of I, say, the camera or camcorder. So many different manufacturers, but still close to each brand on several models, and need

only one. What can be understood only in the use, not after a half conversation with seyzlom in the trade hall.

Therefore, throughout the world increasingly gaining popularity «strange» stores, where nothing can be bought, but all you can try. Their main task to work on the principle trayvertazinga, that is - not for sale, and promotion. After all, the consumer is able to touch and try on clothes, plenty of factitious with technical devices, or evaluate the taste of food. Typical examples of such shops - shop Sampleplaza in Shanghai or Japanese Club C.

Do not lag behind trayvertazinga and large companies. Company SONY, which last summer for 11 days absolutely free of charge for use on one-hour DVD-camera all visitors to London Zoo. After a two-instruction specialist SONY, visitors can walk around the zoo and shoot your video. Cameras, of course, had to return, but the recorded DVD-ROMs Mogi, they leave you. Do I need to explain on the fingers of all the benefits of this action, or so it is understandable that the company has killed two birds with one stone: to make a nice gift to prospective buyers and allow them to gain experience in the use of its products?

Even if mass advertising on television, in print and in the urban environment does not lose its effectiveness as appalling pace makes it now, trayvertayzing still would be a great way to highlight the product of a number of competing products. Meanwhile, more important trayvertazing, as a means of direct communication the producer and consumer, is now, when the traditional methods of advertising a thing of the past. To complete the picture is to bring a few more examples, though all of trayvertazinga described in one article would not be possible.

Kodak Company, together with a network of hotels Hyatt organized trayvertayzing EasyShare - the world's first digital camera with support for Wi-Fi. The action was carried out in certain hotels, to the end of season holidays . All guests have the opportunity to receive the free use of EasyShare. Due to the possibility of a direct connection to the Internet, images can be instantly send to your friends and relatives, at the same time tell the e-mail'e on the possibilities of the camera. Needless to mention that each hotel is dedicated to the needs of trayvertayzerov color printer for printing photos, and always hang around specialist Kodak, well, just in case you have questions.


But not only cameras and shampoos can be promoted to the hotel. Network Ritz-Carlton, together with Mercedes-Benz offers a program of Key-to-Luxury. As you can guess, the program is providing free use of the elegant cars CLS500 unlimited mileage for the whole duration of your stay at the hotel. Agree, there is a difference between pointless ride during a test-drive and full use of the car in everyday affairs. According to the Ritz-Carlton, many guests had decided to buy a Mercedes CLS500 after such experiences now integrated test drive.

In Russia, in general, trayvertayzing, albeit in a slightly different form, a relatively long time. This look-room Hi-End dealers and Home Theater equipment. The difference is only one - in this case the buyer goes to a product, rather than vice versa.

But why only the home cinema? Such «try-ka» shops specially opened for the purposes of trayvertayzingovyh there are now all over Europe. In the Netherlands, Villeroy Boch, opened some semblance salons Spa, where prospective customers can try out various shower, steam and water-air system during the session, which lasts up to one hour.

Zanussi Turkey was opened in Istanbul Center culinary events - a place where visitors can step in to assess the benefits of technology for the kitchen and improve their culinary skills. A Whirpool megatsentr area opened a 3600 sq. m. with fully equipped kitchens and family studios. According to the company, 90 percent of the visitors center acquire equipment Whirpool.

American manufacturer of household appliances Maytag simply arranged in the trading areas of supermarkets and shopping mall area specifically reserved for trayvertazinga. Here, the future buyers of technology may Maytag Wash things, bake pies in the oven or make sure whether the new dishwasher is very quiet. Ultimately, Maytag is back to what the pioneers started the car business - to the good old drive.


Australian network of Sample Lab International has decided zastolbit this promising market and launched a large-scale international expansion, having chosen the logical method - the sale of franchises. According to the company, it already is negotiating with more than a dozen potential partners, while more than three dozen investors have expressed willingness to cooperate. Terms fairly typical: Sample Lab International provides support to the organization of business processes, marketing and personnel training. In turn, the partner should have a developed network of contacts among the manufacturers and the resources to build the store.

Автор: DeXtR на 3:38 AM
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